THE Xioami is preparing more actions with the objective of being the number one selling brand on the planet. According to South China Morning PostThe CEO of brand, Lei Jun stated that the plan is to follow the expansion project and then overcome the apple in sales. THE Xiaomi should focus on the high-end segment of the global smartphone market.
“[Nosso objetivo é] fully compare Apple in [termos de] product and experience, and become China’s biggest high-end brand within the next three years”published June on its official page on Weibo, a Chinese media platform. On Tuesday (08), date of publication, the executives of Xiaomi held a meeting to decide the guidelines that the company will follow in the future.
“The high-end road is the only path for Xiaomi’s growth, and it is also a life-and-death battle for the company’s development. We will be unshakable”published the CEO from the company. Lei Jun also reaffirmed the company’s move to invest around US$ 15.71 billion in research and development over the next five years.
Context
In the last quarter of 2021, the apple was the company that supplied the most smartphones in the world, surpassing the Samsung. According to the report of channelsthe apple company had a 22% share of the global market at the end of last year, due to the great demand of the iPhone 13, the brand’s latest release. Also according to the report, Xiaomi, Oppo and Alive completed the top 5 best sellers in the fourth quarter of 2021.
THE Xiaomi reached the top 2 of sales in the second quarter of 2021, occupying 17% of the world market, through growth in market share such as South America, Africa and Western Europe, according to the channels. But sales declined in the third quarter.
In addition to the focus on tops of the line, the Xiaomi also intends to invest in retail infrastructure. In November, the brand had already revealed the plan to build 30,000 Xiaomi stores worldwide by 2024.
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Source: SCMP