YouTube shuts down original content creation division

Deepak Gupta January 19, 2022
Updated 2022/01/19 at 1:08 PM

THE YouTube announced that it will be officially exiting the original content production market after six years of work. The company claims that the program ‘YouTube Originals‘ was responsible for changes to the platform, but that is terminating its team working in that division.

Launched in 2016, the ‘originals‘ had as its mission to be the platform area to enter the streaming market and compete with giants like Netflix and hulu. Over the years, the company team focused on developing series and documentaries such as Justin Bieber: Seasons, Liza on Demand and the Snake Kai. However, in 2018 the company changed the focus of its film and series productions with scripts for music, celebrities and educational content creators.

After these changes, several series that were from the platform migrated to other services, such as Snake Kai, which migrated to Netflix and was successful during its third season. Now the Youtube announced that officially ending the program ‘originals‘, stating that the company’s investments can have a “greater impact on even more creators when applied to other initiatives, such as our Creator Shorts Fund, Black Voices Fund and programming live shopping”.

Credits: NordWood Themes on Unsplash

This platform announcement Google it was a surprise for everyone who followed and produced the videos. However, in its official note, the video streaming site pointed out that will honor the commitments already signed with programs already contracted, with the platform stating that it will be in touch to further explain the situation to creators in the coming days.

“Today, there are more than 2 million creators in the YouTube Partner Program and our creator community has never been more successful: we have paid more than $30 billion to creators, artists and media companies in the last three years.”
– Claimed Youtube.

according to Youtube, its original content creation program was very important for the development of the entire platform, with the ‘originals‘ playing “a key role in the growth of the YouTube creator economy.” In order to create original content, some key members of this project will also be leaving the company, one of them is the Susanne Daniels, global head of original content at YouTube.


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Via: collider Source: Variety

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